Intensive Visitor Advertising
The Healthy Food & Lifestyle Show is a unique promotional medium, allowing true two-way personal interaction between the consumer and your business, something most other marketing mediums such as TV, radio and print can’t offer.
The marketing strategy will position the show as a “must visit” for all Australians wanting to lead a healthier more active life.
It will raise awareness about nutritional food options and the need to make healthy eating and regular exercise an essential part of everyday life for both adults and children.
The marketing campaign includes:
- TV commercials on major networks.
- Radio commercials on high rating stations.
- Advertising and editorial in consumer magazines.
- Advertising and editorial in daily newspapers.
- A dedicated web site detailing all exhibition highlights, exhibitors and online ticketing.
- Emails to potential visitors in the show lead up.
- Web links with relevant associations and government bodies.
- A comprehensive public relations campaign.
