Massive Visitor Campaign
The marketing strategy will position the show as a "must visit" response to the community's increasing waistlines and decreasing fitness.
It will raise awareness about nutritional food options, and the need to make healthy eating and regular exercise an essential part of everyday life for both adults and children. Educating schools is also a goal.
The intensive marketing campaign will include:
- TV commercials on major networks
- Radio commercials on high rating stations
- Advertising and editorial in consumer magazines
- Advertising and editorial in daily newspapers
- A dedicated web site detailing all exhibition highlights, exhibitors and online ticketing
- Emails to potential visitors in the show lead up
- Web links with relevant associations and government bodies
- A comprehensive public relations campaign