Visitor Target Market
The primary target market will be consumers who are:
- Wanting to maintain their healthy weight
- Obese or overweight
- Trying to improve their diet
- Seeking to improve their fitness
- Aiming for a healthier lifestyle
- Suffering from diabetes
The show will also heavily target families and schools, as society becomes increasingly concerned about the poor eating habits of children and their lack of exercise.
So the event will attract adults already committed to and searching for nutritional foods, those wanting to lose weight through eating more healthily, and parents sourcing good food for their children.
Strong Trade Day
Nutritional alternatives to many traditional foods are being developed daily, as manufacturers big and small recognise the huge growth potential in this market.
On the opening Friday, you will be able to source additional outlets for your products, as we invite key buyers from the supermarkets, food retailers, health food shops, green grocers, organics stores, and school canteens.
A high powered seminar series pitched at dieticians and health professionals will also run on the trade day. Therefore you will have a unique opportunity to talk to health professionals, dieticians and food nutritionists.